Kraft Lawrence, who chiefly goes by his surname, is a twenty-five-year-old traveling peddler who goes from town to town buying and selling various things in order to make a living. When he was twelve, he became an apprentice to a merchant relative, and set out on his own at eighteen. His goal in life is to gather enough money to start his own shop, and he has already been traveling for seven years while gaining experience in the trade. He meets Holo one night and eventually agrees to her traveling with him. She helps him by providing her wisdom which helps to increase his profits and get him out of jams.
Lawrence usually goes by his surname, only some who have known him for a long time, like Jakob Tarantino, the master of his guild, call him by his first name Kraft in the novel.